Financial Analysis report

Myer Holdings is engaged as a department store retailer in Australia, with a valuable footprint of 65 stores in the reachablity of the target market.  The organisation considers itself the largest retailer in the Australian market with a sales value amounting to over 3.2 billion in 2009.  Significant investments are undertaken by the company to enhance efficiency and effectiveness.  For example, distribution centres have been diminished from eight to four.

The two key elements that an equity investor considers in the decision pertinent to acquiring shares encompass the return derived from such an investment and the risks pertinent to it.  A close examination of the Income Statement is necessary in order to evaluate the return potential.  As regards risks an evaluation of the financial stability of the company is undertaken.  Liquidity is also considered to determine the firms liquidity risks.  A creditor is keener on the cash flow of the organisation in order to determine the potential of the company to make payments on time.  Risk is also important leading again to the aforesaid relevant variables.

Financial Analysis of Madison Stores Limited
A ratio by itself is meaningless.  Therefore, it is important that the ratios computed in this financial report are either compared over time or with companies operating in the same industry.  For this reason, the key ratios for 2009 and 2008 will be computed to outline any underlying trends.  Their respective calculations are outlined in Appendix A of this paper.  The key factors noted from such ratio analysis will be further sustained or contradicted with the adoption of a horizontal analysis.  This consists of an examination of the percentage increase or decrease in key items present in the income statement, balance sheet and cash flow statement (investopedia n. d.).  The horizontal analysis computations are portrayed in Appendix B of this report.  A structure will also be provided to this financial report, whereby the financial health will be subdivided between profitability, liquidity and financial stability.

Profitability
An increase is noted in the resource utilisation ratios as portrayed in the graph above.  The increase in the asset turnover indicates that the assets of the organisation were utilised in a more effective way to generate sales.  The rise in the return on assets shows that assets were also utilised more proficiently to generate profits.  The horizontal analysis performed in Appendix B, outlines a 26.10 rise in sales revenue and a 51.36 increase in net income, which sustain the above arguments.

In Appendix A the gross profit and net profit margins have also been computed.  Their results are portrayed graphically above, where a decrease in the gross profit margin and an increase in net profit margin are noted.  The gross profit margin and net profit margin indicate the gross profit and net profit made out of every 100 of sales. Therefore a decrease in the gross profit margin indicates lower gross profit from sales.  The horizontal analysis shows that sales increased by 26.10.  However, cost of sales increased by a higher rate of 38.76. Therefore the decline in the gross profit margin is the result of decreased efficiency in direct costs. However, one may wonder why the net profit margin increased in light of such rise in direct expenditure. One has to remember that net profit is not solely affected by direct costs.  There are also operating expenses, other expenditure and taxation which affect net profit.  A decline is noted in operating expenses in the horizontal analysis of 7.04, which contributed to such increase in net profit.  Indeed, both operating profit and net profit increased by 48.01 and 51.36.

The aforementioned increases in profits are a positive element for the potential equity investor.  This stems from the fact that potential returns are higher when there are increases in profits.  In fact, the return on equity ratio substantiates such argument.  An increase in the return on equity ratio means that the return that shareholders attain from their investment is higher. 

Financial Position
As already hinted by the bar chart above, the working capital management of the company is assessed through the current ratio and quick ratio.  The current ratio outlines the capability of the current assets to cover the current liabilities.  While the quick ratio portrays the capability of the most liquidity assets (current assets excluding inventory) to cover short-term liabilities.  There is a decline in both ratios, which means that the working capital management is worsening.  This immediately raises concerns about the liquidity of the company.  As noted in the introductory section of this financial report, the trade creditor is interested to see the potential of the company to make timely payments.  Therefore, a general examination of the working capital is not enough, requiring the computation of specific ratios.

The management of debtors and negotiations with creditors are examined through two types of ratios.  The accounts receivable turnover of the company declined, which means that more time is taken to recoup the money from trade debtors.  On the contrary the accounts payable turnover increased, which means that less time is taken to pay trade creditors.  Such trends are negative for the cash flow of the company.  The second bar chart further highlights this situation.  The debtors ratio increased, which again pinpoints more time taken by the accounts department to collect the money due from credit sales.  The creditors ratio declined, which means that less credit period is allowed by trade creditors.  Further more, the debtors ratio is higher than the creditors ratio, which means that payments to creditors are made before receipts from debtors.  Such element can affect negatively the cash position of the organisation and may easily lead to cash problems, which is a serious issue for the creditor. 

Cash, due to its importance ought to be examined further.  An increase in the cash flow ratio is noted, which outlines better cash management.  Indeed, the cash from operating activities increased drastically by 82.33.  However, despite such rise the cash balance decreased by 19.82.  A further study of the cash movements show that such decrease stems from the companys investments and financing operations.  Despite the company reduced the cash outflow arising from the acquisition of property, plant and equipment by 17.72 the firm still had a 952.38 increase in the cash used in investing activities.  This is mainly due to the lower proceeds from sale of investments and other assets.  The financing activities also portray an increase in the cash utilised of 48.26.  This mainly resulted from lower proceeds from borrowings of 77.46.  Therefore, the day-to-day operations of the company are very effective in generating cash.  However, such resource is being utilised in investments and finance leading to a lower cash balance.  This further raises the concerns of the creditor concerning timely payments.

Improvement in the stock management of the organisation is noted by the increase in the inventory turnover ratio.  This ratio outlines the number of times stock is turned over.  The higher the ratio the greater the stock turnout, which diminishes money tied up in stock (improves liquidity) and risk of obsolete inventory.

Financial Stability
The above bar chart outlines that the debt capital of the organisation is decreasing.  Indeed, the debt asset ratio, which outlines the debt capital in relation to total assets diminished.  The debt to equity ratio, which portrays the debt capital in proportion to equity also decreased.  The lower the debt capital the lesser its financial risks, which is favourable for shareholders and creditors. 

Financial stability is further assessed by two ratios.  The times interest earned outlines the ability of operating profits to cover interest charges.  While, the cash interest coverage shows the capability of operating cash flow to cover interest expense.  A sharp decline is noted for both ratios.  This immediately outlines the financial stability as a red area, which is deteriorating sharply, which are again concerns for shareholders and creditors.

Recommendation to Equity Investor and Creditor
The financial health of Madison Stores Limited is presently weak, because the only strong element is profitability.  As already commented above, a weak liquidity and financial stability were noted.  These are a serious concern that affects both the equity investor and the trade creditor.  As regards the equity investor, a good profitability outlines a good return potential.  However, the weak financial position and long-term solvency outline that this is a very risky investment.  If the equity investor is a risk taker, heshe will probably opt for the investment in light of a high return.  However, if heshe is risk averse a decline decision will be undertaken.  With respect to the trade creditor, a no decision will probably be undertaken in light of the weak financial position and financial stability.  It is not financially viable for a supplier to provide credit terms to an organisation that holds cash problems and may be unable to pay on a timely basis and is also risky in terms of long-term stability. 

Limitations of Financial Analysis
An organisation is not solely affect by financial figures, qualitative features are also important and should be considered.  The annual report is based on historical data, which may not be a mirror of the firms future performance.  Key economic variables like inflation and economic fluctuations are also not taken into account.

Should the accounting regulation bear any blame for the financial crisis.

The essential functions of external auditor and accounting practice in the contemporary business environment are to build the public confidences that the business organizations are free of corruption, and their annual financial records are free of financial abnormalities. Essentially, in the present global business uncertainty, external auditors serve as external and objective checks and balances on an organizational financial records. Thus, the external auditors and accountants are required to provide sound financial and reassuring records to the stakeholders because many stakeholders may particularly have interest in the financial records of  a company. Typically, the essential functional role of an accountant is to employ his expertise to mediate uncertainty by constructing true, objectives and fair accounts to corporate organizations. 

However, the recent international financial crisis that have emanated around the world in the banking sectors have revealed several loopholes in the accounting profession. With present international crisis, several big banks across the world have collapsed due to the financial turmoil that these banks are facing. For example, the collapse of Northern rock in 2007, which was the fifth largest mortgage bank in the UK. Moreover, in 2008, Lehman Brothers, which was one of the biggest financial institutions in the United States, went bankrupt with recorded debt of 613 billion, and bonds debt valued 155 billion.  The results of the banking financial crisis had made United States government to close 22 banks. In the UK, the Bank of England had issue 750 billion to rescue failed banks. The United States government had also issued 8.5 trillion from the public funds to rescue failed financial institutions.
The question is where are the accountants before the emancipation of the international financial crisis
The objective of this paper is to examine whether the accounting profession bear any blame in the current financial crisis.

Argument on whether the accounting profession bears any of the blame for the current financial crisis
Several scholars have provided the arguments on whether accounting professionals should bear any blame on the current financial crisis.
Arnold argued that the accounting profession is deeply to blame in the current financial crisis. The author argued that there were loopholes in the financial reports provided by the accounting firms to many financial institutions. Although, many major accounting firms in the US and the UK offer the advise to many investment banks in US and in Europe about the securitization of their finance. Despite the financial advice offered to baking sectors, many accounting firms lacked the skill to identify the troubles signed that was emanating in the financial institutions.  Typically, the loopholes of accounting profession come from their strong attachment to the accounting theory that fails to restore the financial stability and allocating capital efficiency.

Inanga and Schneider there is no known theory that can guide the accounting practice. However, the accounting theory that has recently emanated to guide accounting profession to enhance financial reporting is pragmatic in nature. This accounting theory is authoritative in nature on which its opinion must be accepted. This known accounting theory has been a guiding principle of accounting profession over the years, and this has influenced the practice of accounting profession.

For example, Sikka argued that different countries have accounting standard which accounting profession should follow. For example, the UK audit standard is in line with international accounting standard, and states the audit procedures that should be followed in the UK. Despite the rules about the audit procedures, many banks received unqualified audit report from top audit firms in the UK and USA. For example, shortly before the financial crisis, Northern Rock received unqualified audit report in February 2007 from PricewaterhouseCoopers (PWC) who provided the clean health bills to the bank. However, in the same year, Northern rock recorded the biggest financial turmoil that has ever been recorded in the UK. Moreover, Lehman Brothers received unqualified audit report from Ernst and Young in February 2008, and the Lehman Brother received a clean bill record that the banks financial situation was healthy. However, in the same year Lehman Brother faced financial turmoil, which was the biggest financial crisis that United States has ever recorded after 1930.  Other financial institutions received unqualified audit reports from different accounting firms. Bear Stream received unqualified audit report in January 2008, and by March 2008 in the same years, Bear Stream faced financial crisis. Meanwhile, the list of the financial institutions that received unqualified report from accounting firms across the world barely few months before the international financial crisis are uncountable. The examples mentioned in this paper are just the tip of the iceberg. The numbers are uncountable.

Humphrey, Loft, and Wood also supported the argument that the present global financial crisis come from the perspective of auditing firms. For example, many auditing firms are incapacitated to supply objective auditing report to the clients. Added to this, the international financial regulators add to the present financial turmoil.  The author argued that both private and public owned international financial regulators are also to blame for the present international financial crisis. For example, there are several international financial regulators such as international accounting (IASB) standard, US Public Company Accounting Oversight Board (PCAOB), international for enhancing auditing standard (IAASB). Other international financial regulators are International Federation of Accountants (IFAC), International Organisation of Securities Commissions (IOSCO), and other international financial regulators. These bodies are to protect the interest of the public and see that that the private accounting firms do not exploit the public by providing the unqualified audit report that can influence the interest of the public. Thus, where are they when the Big Four (KPMG, PricewaterhouseCoopers, Ernst and Young, and Deloitte) are providing the unqualified audit reports to many of the biggest financial institutions in the world.

Despite the contributions of these literatures reviewed, some group of scholars has taken different dimensions in providing the pictures of recent international financial crisis. For example, Sikka argued that states laws of most developed countries do not protect the stakeholders from the exploitative attitude of financial institutions and accounting profession. Typically, many states laws easily accommodate the demand of corporate organizations at the expenses of the stakeholders.  For example, many financial institutions have conducted contrary to the law of the states. It should be noted that many financial institutions conduct in the manner that they do not provide transparency of their financial records. Sikka pointed out that an early estimate suggested that despite a raft of accounting standards, banks had around US5000 billion of assets and liabilities off balance sheet  though this figure is being constantly revised. Citigroup alone has some US1.23 trillion of assets in entities which are not shown on its balance sheet. Thus, many financial institutions only support laws that can aid them to achieve tax avoidance, reduction of employees rights and subsidies. Many corporate institutions also have habits of evading taxes. For example in the UK, the government is forced to shift the tax burden on the income earners. In the UK, the income tax on the income earners increases from 48.8 billion in 1990 to 114 billion in 2004. While corporate income tax barely increased from 21.5 to 28.1 billion between 1990 and 2004.

The inability of the states laws to regulate the conduct of financial institutions has also contributed to the present financial crisis. For example, the report provided by the Treasury Committee revealed that the UK Financial Services Authority has failed to provide effective supervisory role on the financial sectors, and its inability to provide effective role contribute to the present financial turmoil.

The paper reveals provide the argumentative essay on whether the accounting profession is to be blame for the present financial crisis. The paper reveals that while that while the accounting profession   have some contribution in the present financial crisis, it should be noted that the blame should be not centered only on the accounting professions. Other international financial institutions need to be blamed for the present financial turmoil. Typically, there are bodies such as international auditing standards (IAASB) and international accounting (IASB) that need to regulate the conduct of accounting professions. These bodies have also failed to provide their supervisory role. In addition, the states regulations have also failed to curb the excess of the accounting and banking sectors. For example, public financial bodies such as UK Financial Services Authority and Public Company Accounting Oversight Board (PCAOB) have not shown their incapacities to provide the regulatory role. Thus, it is impossible to put an accusing finger to a particular body as the contributor to the present global crisis. This paper argues that the causes of present financial crisis are the network of factors such as global mismanagement on the part of private financial institutions, corrupt practices of accounting professions, and inefficiency of state regulatory forces.

Avoidance and Tax Evasion.

Paying taxes is not a choice, it is an obligation and what the law demands. Tax is a fee levied by the government on products, incomes or activities within the scope of its authority as a means to funding governments operating costs. Failure to pay taxes is a crime under the law and can lead to a jail term.
Generally, taxes can either be avoided or evaded. Tax evasion involves unlawfully avoiding paying the mandatory taxes due or unlawfully escaping liability for the tax. On the other hand, tax avoidance is lawful elusion of taxes by different means known to the taxpayer. Although this act is considered amoral, it is not illegal.

Keeping a log of business expenses is tax avoidance. As tax is deducted from profit after expenditure, keeping a log of business expenses makes the taxpayer account for every penny spent in the business thereby reducing the amount of tax that will be paid by the business. On the other hand, ignoring earnings from lawn mowing is tax evasion. This is because the money earned from lawn mowing is part of the taxpayers personal earnings and thus should be calculated as part of the income that will be taxed. Like the latter example, not reporting interest earned on savings account is tax evasion. As mentioned before, the interest earned on savings account is part of personal income and should be taxed by the government.

However, keeping a log of contributions to charity is tax avoidance. This is because charity donations are recorded as being deductible from personal income before the money is being taxed. On the contrary, not reporting tips is tax evasion. Tips are regarded as part of the taxpayers personal income under the law. Thus, not reporting tips to the IRS is a crime. Finally, claiming your dependents as tax deductions is tax avoidance. Claiming your dependents as tax deductions is part of what is called tax loopholes that can be used to reduce tax legally.

Enterprise Resource Planning.

Enterprise Resource Planning (ERP) systems have become the uniform standard for most medium to large companies predominantly playing a major role in functional and process operations. These systems mostly consist of software functional designed programs that are integrated in all business process systems to include vast amounts of data and information for customers, employees, services and products. 

The most common applications are used in marketing, accounting, purchasing, manufacturing, inventory, human resource, logistics and sales. One of the advantages of ERP is that it provides easy access to data that is integrated into valuable seamless information covering across the entire spectrum of business functions.

The ERP also eliminates information asymmetry by putting all the information into the same underlying database. The implication of this is that it increases control of activities and processes it also opens up access to information to all those who need it, thus providing improved decision-making information. And above all, it flattens an organization since information is widely available, theres no need for non-value adding workers whose primary activity is to prepare is to prepare information for upward or downward dissemination.

Far from that, an ERP system permits organizational standardization across different locations. As a result, those locations with substandard processes can be bought in line with other more efficient processes. More over, the firm can show a single image to the outside world. Rather than receiving different documents when a firm deals with different branches or plants, a single common view can be presented to the world, one that puts forth the best image.

Reported Drawbacks of ERP System

The ERP systems do not have a terrific track record of success in organizations where ERP has been implemented. A recent survey conducted on suggested that 50 percent of ERP implementations are failures and estimated the unsuccessful rate of the system to be as high as 90. Another research suggested that the current demand to implement the ERP system is growing fast, even though there are currently few success stories (Palesk, 2006). This is largely due to the fact that the ERP system has been focused mainly on e-commerce and customer relations management (CRM), thereby failing to tap into the competitive advantage of generating growth and boosting profitability.

Application of ERP in Unilever Australia 
Working with Unilever Australia for seven years, I was exposed to various implementations of ERP. Unilever Australia is one of the worlds leading FMCG manufacturers and marketers of consumer brand products such as Dove, Persil, and Magnum amongst many others. Due to this we were in dire need of a dramatic restructuring to keep up with the ever changing consumer market environment and increasing operation margins, which were a continuous battle for us as we had to cut and consolidate our brands portfolio from 1650 brands down to 350 in 2004.

The management and maintenance of the 1, 600 brands across eight regional business groups created major headaches in operations and placed extensive burden and pressure on our IT system. ERP played a major role in dramatically consolidating our extensive product portfolio and also improving margins through the provision of timely information form our supply chains. It also buoyed all business processes across all functions within the company around the world.  

Impact of Internet-based Communication on ERP Application Benefits. The internet-based communication might further impact these benefits by providing efficient data integration, hereby allowing the access to a vast number of data information resources in the process of gaining the in-depth analysis of information to quicken up both decision making and implementation of actionable strategy in the market place.

Through internet-based communication, the ERP system also improves a companys business performance by automating the tasks involved in performing a business process such as fulfillment of customer order, which involves taking an order from a customer, shipping it and billing for it. With ERP, when a customer service representative takes an order from a customer, they have all the information necessary to complete the order the customers credit rating and order history, the companys inventor levels and the shipping dock trucking schedule. 

Everyone else in the company sees the same computer screen and has access to the single data base that holds the customers new order. When one department finishes with the order it is automatically routed through the ERP system to the next department. To find out where an order is at a particular point, one only needs to log into the ERP system and track it down. Customer orders are therefore processed faster and with fewer errors than before. The ERP system can apply the same usefulness to other major business processes, such as employee benefits or financial reporting.

Enterprise Resource Planning is a robust system of combining business strategic objective and software tools provided the ultimate objective of the whole process is to gain the right balance between generating growth, improving profitability and customer satisfaction.

Mergers Acquisition

Today we see many companies asking the government for help so they can keep operating.  We have seen it in the automobile and the banking industry just to name a few and until the economy corrects itself there is no telling how many more industries will join them.  Based on this information, we have also seen more companies in financial trouble than in the past.  Companies continue to merge and acquire other companies even in these dark economic times, so what makes these mergers and acquisitions succeed or fail
    
According to Rosenberg, every week, if not every day, new mergers and acquisitions hit the headlines.  Those were during normal times and as we know the state of the economy today is not normal.  For the past two years, there has been a lack of financing and demand has decreased.  The stronger companies have been using their leverage to buyout other companies thereby reducing the competition, increasing revenues, and broadening product lines.  A merger or acquisition might not be successful if there is any type of instability.  A company that was stable 10 years ago and is struggling now might not be merged into a bigger or another company due to some enormous debt or lack of revenue on either side.  Another company might consider it a good way to increase the products they supply if they do merge with said company.   If a bank is concerned about whether or not they will be around in a month, year, or 5 years, they may be less likely to loan money to a company unless the company is very stable and even then they might make the company provide collateral that they may not be willing to put up.  If a company is taking a risk on an acquisition or merger, the bank might refuse to finance them due to the higher risk.  Although it is known that usually the higher the risk the higher the reward, in these economic times a bank would not be able to afford to take this risk. 
    
Uncertainty is a big factor as to why mergers and acquisitions do not work.  Uncertainty equals risk and in todays economy, the normal risk that was undertaken years ago is not a good risk to undertake today.  There was a time when you would not have thought that certain companies or banks would ever go out of business.  They boasted millions even billions of dollars in assets but yet they carried even more in debt and no one was the wiser until these companies began to fall.  The crisis that occurred in the banking industry is a prime example of why companies are acquired and merged as well as why they sometimes fail and sometimes they succeed.
    
According to an article in Mortgage Servicing News, when Wachovia, Wells Fargo, and Countrywide were purchased they were at the brink of going out of business and then along came bigger banks like JP Morgan and Bank of America to buy them out thereby bailing these banks out.  Why did they need to be bailed out  Mainly because these banks had made loans to customers that were extremely risky and when the time came for those customers to pay these loans back, it became almost impossible.  Wells Fargo, Countrywide, and Wachovia were known for making mortgage loans to customers with questionable credit and they also had a notorious reputation for requiring less documentation than other banks.  Once these loans started to default, the banks were headed for bankruptcy or disseverment.  The bigger banks came to the rescue but at what cost  Once these bigger banks took in those smaller banks that were in trouble then their trouble was now the bigger banks troubles.  Now the larger banks had to think of ways to reduce the problems with these loans.
    
In the banking industry we saw that a prime time to acquire or merge with another bank is when the bank being acquired or merged is in trouble.  When this is done it also can cause some problems for the bank making the acquisition.  But what makes companies go overseas for their acquisitions and mergers  Basically the same thing that motivates them to do so domestically the possibility of increased revenues.  We will continue with the banking sector as we look at cross border acquisitions and mergers.

According to a study done by Ricardo Correa a bank is more likely to get acquired in a cross-border deal if they are large, bad performers, in a small country, and when the banking sector is concentrated. A large bank being acquired makes sense since that means that the bank has large asset balances on its balance sheet.  Large assets could lead to other acquisitions and mergers or it could go towards paying off current debt.  A bad performer in a small country when the banking sector is concentrated says a great deal about the bank.  It states that the bank is not performing well but the country depends on the bank since there are little or no other banks that can suit the needs of the customers.  This is important to note because it means that the bank might not be doing well because of them being more willing to work with their customers and not because of defaults.  A cross border bank might find this to be a more ideal situation than a bank that is not doing well, is faced with many competitors, and in a large country.  We can also see that the size of a country as well as the current state of the industry is important to determine whether or not a merger or acquisition will be successful or not.
    
It is very easy to pick apart the banking industry since we have all witnessed how badly they have done in the past few years but there are other industries that seem to have faced the same fate but have also had help through mergers and acquisitions.  The automotive industry has also faced some troublesome times in the past few years.  In 2005, Swedens Plastal Holding AB acquired Dynamit Nobel Kunststoff GmbH which enabled them to foresee a 1.65 billion dollar a year in sales. Although they purchased a company within their own country the idea behind the success was the same.  Plastal saw an opportunity to add to its revenue by acquiring a competitor which removed a competitor from the industry and allowed them to increase revenue by almost 3 times their current volume.  When a company acquires another company there is usually a possibility of increased revenue and some additions to the products that will be offered.  A Malaysian company, Proton, acquired an 80 stake in British company, Lotus.  Even about 10 years before the economic crisis that is being faced in the United States other countries were acquiring companies to make sure they continued to have a strong presence in the market. Companies use mergers and acquisitions to prepare themselves for the future. 

There could be a company with technology that you may not be able to afford at the time or that you do not have time to acquire therefore the company is merged with another country so that they can share this information together.  Not only does it look better on the books when you bring in a company that has high income potential but also it looks very promising when they have little debt and high assets.
       
One of the many overlooked reasons that a merger or acquisition fails is that the transaction is in an attempt to imitate other companies that have done the same in the past.  In the past, many companies merged and this led to great wealth for the companies and the CEOs of those companies so it is not a stretch to see why other companies might want to follow suit and merger as well.  This strategy however can sometimes backfire because neither company might be ready for this merger nor the stock market does not react according to the way that was originally anticipated.  Also companies have a fear of being acquired therefore they may seek out another company to acquire before they are acquired.  Of course this can lead to problems because as stated above this may not be in the best interest of either company at the time.  Another reason that acquisitions and mergers may not work is that after the merger or acquisition the companies may not use their time wisely to finalize the deal.  This means that once a company is acquired there are still steps to take to make sure that it works out.  In a case of a company acquiring another company from overseas, there may be issues stemming from not addressing cultural issues.  Culture plays a big role in any acquisition or merger of this type and should be addressed immediately thereafter.  If it is not addressed this could lead to using more resources to train employees, acquire new employees, or transferring employees back and forth from country to country.  It can also lead to low morale and low productivity among the employees.

In conclusion, although it is not always known as to why a merger or acquisition did not work it can be speculated based upon the different factors involved in the transaction with the most important factors being uncertainty, imitation, and low performance.  Uncertainty can cause a fear in an industry that may not have existed before.  This fear can be a fear of not being around in the future or a fear of the company that you are taking a risk on not being around.  We have seen company after company fail in these tough economic times and we might see many more before it turns around.  Imitating another company can be productive but only when done for the right reasons.  Acquiring or merging with a company just because others have done it is not a good enough reason by itself there must be some underlying financial reasons to make it feasible.  A company that is performing below standards may be doing so due to some bad business decisions and this can lead to the downfall of the company that is acquiring them.  All of these factors should be considered before companies undergo acquisitions or mergers domestically and globally.

Implementation of activity-based costing (ABC).

Activity-based costing (ABC) systems report accurate and timely cost information in a business environment, where competition is high and the company has a diverse product mix. In addition, the information ABC supplies can be used for continuous improvement of the business. This paper analyzes the various aspects of ABC and later attempt to gauge how different is the implementation of ABC viz-a-viz the theoretical aspect. The study considers the Finnish Fish Industry and the healthcare Industry and concludes that the implementation of ABC is beneficial for lowering costs and increasing productivity.

Implementation of Activity-based costing (ABC) Theory Versus Practice
An Overview of (ABC)


Activity-based costing (ABC) is a cost accounting method is an advance from the traditional system which ABC identifies the various activities performed in a company and uses multiple cost drivers to assign indirect costs to the products. For example, to allocate the overhead based on each activity-based rather than departments in order to try to increase a better performance measurement.

ABC has been widely adopted in many large organizations such as banks and hospitals, therefore, The researcher would like to take this opportunity to investigate and discuss how important this accounting system could be by providing help on improving the companies financial performance and effectiveness, as Douglas T. Hicks mentioned in 1999 that ABC should also be also implemented in small business as the impacts of using ABC in positive in varied industries.

ABC works by assigning each project activity with a list of cost codes, with a many-to-many relationship between these two lists (i.e., an activity code can have more than one cost code associated with it, and a cost code can have more than one activity code associated with it). Thus, the list of cost codes would not increase as the number of activities increases, since the same cost code can be used with any number of activity codes. Ideally, there should be a standard list of activity codes and a standard list of cost codes used for all projects. Standardization would enable the comparison of actual costs, productivities, etc..., across projects, which would be useful for future estimates. Standardization of activity codes can be done for each class or type of project that a company constructs, such as commercial buildings, industrial facilities, road works, etc. ABC can also be used for service companies, the details of which shall be discussed in the later sections.

For each reporting period, site personnel would report the quantity complete for each activity code, combined with each cost code. The advantage of this approach is that the quantity complete of each activity can be effectively determined and associated with the costs to date for that activity. If the quantity complete was reported only against each activity on the project (rather than breaking the activity down into its cost codes), it would be difficult to assess which portions of the activity have been completed. For example, if the footings are 50 percent complete, this may mean that all of the forming and reinforcing steel have been done, but that none of the concrete has been poured. This method would not give an accurate assessment of the proportion of the activity that is complete, nor would it be possible to assess if the actual costs are within the budgeted costs for each cost code category. Conversely, if quantities and costs were reported against cost codes only, it would be difficult to assess what proportion of each activity is complete and what proportion of the costs are associated with each activity, The proposed approach yields a more accurate assessment of the projects progress than the traditional accounting-based approach to cost control.

In a simple ABC approach, a cost driver rate is derived from budgeted figures on expenses and anticipated activity volumes

Budgeted Inspection Expenses   280,000

Cost per Inspection Budgeted Activity Volume 4,000
70inspection

Note When using an ABC system on an ongoing basis, as exposed to a one-time snapshot of prior periods operations, a standard (or budgeted) activity cost driver is calculated from budgeted information.

During the period a 70 charge is assigned to any receipt, batch, or shipment that has an inspection performed that is, the cost assignment uses a standard cost driver rate applied to actual volumes. Alternatively, a cost driver rate could be determined ex post based on actual expenses and actual activity levels (250,0003,500  71.43 per inspection). This ex post calculation has several undesirable aspects, as discussed in standard textbook treatments of service. Assuming that the operating expense for the inspection activity is considered a committed expense, reconciling the inspection expense charged to products with the inspection expense recognized in the periods financial statement can be accomplished in a straightforward calculation.

Inspection Expense Charged to Products          3,500  70       245,000
Volume Variance (Budgeted -Actual Activity Level)

(4,000- 3,500)  500                     70         35,000 U

Spending Variance (Actual - Budgeted Expenses)  (30,000) F

Total Actual Expenses 250,000

The variances are calculated to reconcile the rate of supplying assets during the period with the price of assets used for the activities actually performed. These variances can serve as a signal or trigger for managerial action. The appropriate interpretation and use of these reconciling variances are managerial judgments.

The Simple ABC approach, however, causes the cost driver rate to fluctuate each period with anticipated activity levels. If anticipated activity levels are falling faster than operating expenses can be reduced, the cost driver rate starts to escalate leading to potential death spirals. More fundamentally, no theoretical reason exists for calculating cost driver rates in this manner. The 70 rate is just a rough surrogate, and perhaps a quite inaccurate one, for the costs of assets used in each inspection. The rate comprises the costs of resources actually used for the inspection and also some portion of the unused capacity costs of resources supplied to perform this activity.

Aims of the Research

Compare theory of implementation and operation of ABC and with practice

Objective of the Research

To undertake an analytical literature review in the area of ABC, to discuss pros and cons of using ABC

To carry out one or two interviews with managers in company using ABC

To compare theory and practice

To draw recommendations and conclusions

Organization of the thesisSection breakdown

This paper is divided into six major chapters, namely Abstract, Introduction, Literature Review, Research Methods, ResultsAnalysis and Conclusion. The Literature Review shall analyze the existing research done on ABC by other researchers and critically gauge them with popular ABC theories and practices. The Research Methods section shall present the research methodology adopted for this paper and the steps involved in achieving that outcome. The analysis section shall study the findings of the research and distil key information from it. Lastly, the conclusion shall summarize the entire paper and present a roadmap for future researchers investigating the implementation of ABC.

Theory of ABC

Accounting researchers have criticized traditional cost accounting practices. They charge that the cost accounting system has not changed since the 1920s outmoded cost accounting systems are impediments to realizing benefits from new manufacturing environments because these new environments cannot be accurately assessed and evaluated and financial reporting requirements hinder the development of costing systems. These criticisms have prompted a significant amount of research on cost management and alternative costing systems.

Recent research has focused on activity-based costing, the process of attributing costs to products according to activities that consume resources and deliver value. ABC is different from traditional costing systems in two ways (1) the cost drivers identified in an ABC system are not necessarily proportional to the units produced and (2) ABC is a resource usage model, not a cost allocation model. Unfortunately, academic accounting research has not reported any evidence (other than anecdotal) that associates the use of activity-based accounting with improved performance. Young and Selto (1991) also suggest that firm strategy, accounting methods, and technology is interdependent. A possible reason for the lack of reported benefits associated with ABC is that the AIS are not integrated with the manufacturing systems. Kaplan (1993) suggests that a part of the problem is that researchers have not developed research designs and hypotheses designed to test the ABC theory or that the implications from ABC theory are not already in practice and hence the theory cannot be tested by examining extant practice. This latter situation is consistent with the argument we make that the AIS is not integrated with the manufacturing system. The manufacturing (both AMS and traditional) and accounting information systems, as noted above, have many differences. Also, technology, strategy, and accounting methods should be integrated, and that has not been described in the writings. Rather, the ABC systems are patched on top of existing systems and there are no other reported changes in the incentive and evaluation criteria. An indispensable, but not abundant condition is to integrate the AIS and manufacturing systems. To address sufficiency, the firms strategy, behavioural effects and performance measures would need to be included. The differences between traditional and ABC based costing is illustrated by Setala in the generalized diagram below

We believe such a general assumption about the behaviour of activity costs is unnecessarily limiting. If certain expenses within an activity are variable relative to the cost driver of that activity in the short term, the variances calculated under Cooper and Kaplans approach may provide the wrong signals about how costs have been managed. The comparison of budgeted (unflexed) and actual expenses, and the calculation of an unused capacity variance will not show the impact of price changes or efficiencies (or inefficiencies) associated with those activity expenses for which spending should correspond to usage in the short-run. In effect, the budget and capacity variances calculated may be masking a deterioration (or improvement) in the cost of performing each unit of the activity (price variance) or efficiency (or inefficiency) in performing the activity (efficiency variance).

Benefits of using ABC

Activity Based Costing (ABC) is the most popular costing method adopted by big and small companys worldwide. This paper shall consider the various ways in which ABC has been implemented by manufacturing and service enterprises and the difference they experienced between the theoretical and practical aspects of ABC. The activity-based approach to job costing requires that costs be recorded against the lowest level activities in the project work break-down structure (WBS) at the task level. Costs are coded against cost codes (which represent tasks) combined with activity codes, creating a unique code for each task. Traditional accounting cost codes, such as Master format or any other standard set of cost codes, can be used to represent lowest level activities (i.e., tasks) in the WBS providing a link to accounting. These tasks correspond to estimated and scheduled items, providing a link to estimating and scheduling. Scheduling may be done at the less detailed activity level rather than at the task level.

As pointed out by Innes, Mitchell, and Yoshikawa (1994), the development of an activity-based costing (ABC) system involves identifying activities and assessing the basis of relating costs to identified activities, the choice of cost drivers, and the means by which the cost drivers are linked to product lines. This enables managers to obtain product cost information that could be used for developing appropriate Cost of Poor Quality (COPQ) programs to suit the company-specific experience and environment. The activities can be identified as value-- added vs. nonvalue-added activities emphasizing the customer-driven approach. They can be further classified in terms of four levels, namely the unit level, batch level, product sustaining level, and the facility sustaining level activities. Or, they can be classified into two categories, namely, micro and macro activities.

Implementation of COPQ programs within an ABC perspective can be an effective way to drive for continuous improvement in an organization. Traditional costing systems just show how expensive it is.

They do not require careful study of how each task is done. An ABC system, on the other hand, reveals the process used to produce goods and services. It measures the total cost of each significant activity performed and identifies the cost driver of the activity. When this information is available to management, it usually provides new insights about the efficiency of the process and reveals opportunities for improvement. ABC helps management focus on preventive and diversionary activities through quantifying and tracing overhead costs absorbed by them, while a large portion of costs are hidden in the traditional accounting system. Thus, the ABC process provides the foundation for sound business management, and activity-based management is the key for continuous improvement of a companys profitability.

Based on these studies and other company practices in developing and implementing COPQ programs, Leung and Tummala (1999) formulated a 12-step process of implementing an activity-based COPQ program in any organization. The foremost drive of this program is to identify the COPQ by using the activity-based costing model and to enumerate the opportunities and initiate appropriate improvement projects to reduce the costs of poor quality. The program is also useful in evaluating the implemented projects and determining the need for further improvement in reducing the costs of poor quality the 12-step COPQ program is whippyand can be adjusted to suit the company-specific environment and practices.

A Numerical Illustration

Suppose a Company (referred to as  XYZ in this example) produces two products X and Y. Both products go through four processing stages (departments). The company aims at maximizing its throughput under a TOC framework. The maximum capacity of each department and the usage of its resources are calculated for costing purposes. The graphical illustration of the resource constraints and the feasible production region of XYZ and potential product mixes A, B, C, D and E are also made. XYZs optimum product-mix and its maximized throughput can be determined using basic linear programming. The mathematical formulation of this problem. The optimum product-mix of XYZ after these calculations on dummy numbers includes 9,000 units of X and 4,000 units of Y. The maximum throughput, obtained at point D, is 305,000.

Table XYZs products and departments

Observe that under costing above, operating expenses are treated as fixed. This treatment forces throughput to be independent of operating expenses. However, as the ABC literature has correctly emphasized many operating costs, frequently believed to be fixed, vary with respect to certain cost drivers. Ignoring variable operating expenses may have serious consequences for product-mix decisions. To demonstrate this point, assume that the largest share of XYZs operating expenses are due to a single activity (say, the setup activity) with a variable or mixed cost structure. Based on the information above, product-mix D requires 49 setups with a total cost of 107,800 and an average cost of 2,200. Product X, however, consumes five times more setup activities compared to product Y. Consequently, as output-mix varies so does the total number of the setups required.

ABC allows the maintenance of realistic field data collection requirements, and suits the way in which actual costs and quantities are collected in the field.  It provides a method of categorizing costs by activity or by cost category, providing useful information for future estimating purposes. Information on the actual productivity and cost of individual activities can be easily determined using this approach. It provides up-to-date information on activity status, enabling project personnel to quickly identify activities experiencing difficulty at any stage of their completion, so that timely corrective actions can be implemented. It provides a method of documenting changes to the work and distinguishing their quantities and costs from original contract items.

The ability to standardize activity codes and cost codes also provides a number of advantages

Site personnel need only be familiar with a relatively small set of codes.

The many-to-many relationship between activity codes and cost codes yields a system with extensive flexibility to suit most projects.

Standardization of codes enables comparisons to be made across projects, which are useful for future estimating purposes.

The ability to incorporate any set of standard cost codes, such as Master format, provides a natural link to existing accounting practices.

It is, however, time consuming to manually complete all of the site data acquisition and job costing reports, particularly since they share much of the same data and require extensive calculations.

Given a variable set up cost structure, changing the companys output-mix will change its operating expense and profitability. The TOC approach, however, by treating operating expenses as fixed may fail to identify the finest product-mix and to maximize profits. The resolution to this puzzle is to incorporate activity-based costing into the TOC framework. Setup costs are assumed to be proportional to the number of setups performed. Thus, Problem 1 should be modified to reflect the differential consumption of setup activities by X and Y. The integrated problem maximizes what this study will refer to as modified throughput. Modified throughout equals throughput less setup costs. Observe that two new variables and four new constraints are added to the initial program. The new variables, S1 and S2, represent total number of setups for X and Y, respectively. These are specified as positive integers in the last two constraints. The batch-size constraints ensure consistency between the output level, and the number of setups for each product line. For instance, since the batch size for product X is 200 units and each run requires one setup, the number of setups has to equal the number of batches (i.e., S1 - x200 ). This yields the fifth constraint. The sixth constraint has a similar interpretation.

The activity-based COPQ program consists of three phases

Phase 1 Determining COPQ

Phase 2 Initiating improvement projects

Phase 3 Evaluating the improvement projects

The purpose of phase I am to determine the COPQ in terms of preclusion, assessment, in-house fiasco, and exterior disaster outlays. Based on these COPQ, one can identify the opportunities and develop the corresponding improvement projects, which is the purpose of phase 2. Similarly, the purpose of phase 3 is to evaluate the selected improvement projects and choose further improvement actions in continuously reducing the COPQ and increasing the quality of processes, products, and services. These three phases, in turn, consist of 12 steps. The first eight steps involve identifying the deterrence, assessment, in-house failure, and outside failure costs by using the activity-based COPQ model.

The ABC based COPQ program, in turn, are determined in terms of four categories in two stages. In the first stage, the use of resources is traced and the costs of quality-related activity cost pools associated with distinct activity cost drivers are assigned. The activity cost driver is the unit of measurement for the level (or quantity) of the activity performed. In the second stage, using the level of activity cost drivers and the activity cost rates, the COPQ of the selected product line are determined in terms of internal, external, appraisal, and prevention costs.

Disadvantages of using ABC

Companies adopting activity-based costing as a management and decision-making tool should be aware of its potential drawbacks. Activity-based costing relies heavily on the assumption of proportional activity cost structures. Further, it ignores resource and technological constraints. This paper discusses how the theoretical aspects of ABC and the practical implementation differ. Most problems can be addressed through the integration of the activity-based costing with operational decisions based on Goldratts Theory of Constraints, called TOC. The proposed approach offers the added benefit of mitigating the short-run bias of the TOC approach in product-mix decisions.

Problems in Practice

Activity-Based Costing is widely recognized as a management decision tool in identifying profitable and non-profitable products. It provides a systematic approach to analyzing overhead and fixed operating costs and to identifying non-value added activities, processes and products. Over the course of the last decade many corporations have successfully used ABC systems to overhaul their costing procedures and to streamline their operating processes.

In a recent paper on integrating the two approaches, Robert Kee writes The strengths of ABC and TOC are complementary in nature. The strengths of each model overcome a major limitation of the other.

Taking advantage of this complementarily and of the mixed-integer programming technique, integrates the two approaches and explicitly introduces technological, and resource constraints into the ABC framework. However, Kee falls short of utilizing the full potential of the mixed-integer programming technique in overcoming yet another important limitation of ABC approach, namely, its underlying proportionality assumption. The proportionality assumption implies that average costs remain constant as volume increases. However, where economies of scale are present average costs may decrease, and where production is at or close to maximum capacity average costs may be increasing. Thus, the proportionality of costs for each and every single activity in a company is a strong with little empirical support that seriously curtails the application of ABC. The present paper extends Kees research by presenting product-mix resolutions and non-linear activity charges into the ABC framework. The proposed approach offers a readily accessible improvement over both ABC and TOC in strategic decision-making and cost management. The proposed approach will be described using the following numerical illustration.

Intensified rivalry and new assembly technologies have made precise product cost info fundamental to competitive success. Activity-based costing (ABC) systems report accurate and timely cost information in a business environment, where competition is high and the company has a diverse product mix. In addition, the information ABC supplies can be used for continuous improvement of the business.

Modern ABC models contain a cost view and a process view (see Figure 2 below). The presence of these two dimensions extends ABC beyond product costing with possibilities to achieve continuous improvements. The process view contains comprehensive cost and non-cost (quality, time) information provided about each activity or process used in the improvement process. Cost drivers regulate the amount of work and exertion required to perform an activity. Performance measures designate the work done and the results attained in an activity. The cost view contains aggregated (aggregations of related detail activities) evidence about the cost of resources, activities, products and customers. This information is highly aggregated to guide improvements, but accurate so as to be used in product costing and strategic and tactical analyses such as evaluating customer profitability, prioritizing improvement projects and setting cost targets. Using ABC to advance business is called activity-based management (ABM). ABM uses the info ABC supplies in innumerable analyses premeditated to yield continuous improvement.

Other advances in management accounting relate to performance measures. Traditional performance measurement systems are characterised by highly aggregated financial measures which rely primarily on information from the financial accounting system. In contemporary management accounting systems like ABC there is a greater recognition of the importance of non-financial measures and of the advantages of integrating internal and external focuses.

Kaplan and Nortons balanced scorecard developed performance measures to support four perspectives financial, customer, internal business processes, and learning and growth, This framework enables companies to monitor financial results, while also tracking progress in building the organisations capabilities and acquiring the intangible assets needed for future growth. When the balanced scorecard measures are translated down through the various levels of the organisation they can provide the cornerstone for a companys strategic management system. Contemporary performance measurement systems also incorporate continuous improvement and emphasise the reporting of direct actionable measures at the operational level.

An approach emphasised in the design of many contemporary ABC is to structure components of the system around an organisations value chain. A companys value chain illustrates the stream of interlinked activities entailed in designing, manufacturing, and marketing, delivering and supporting a product or service. Essential to the concept of the value chain is the notion of value, which may be used to analyse a firms competitive position. Value is viewed from a customers perspective, being the amount customers are willing to pay for the product or service that the firm provides.

Thus, individual activities undertaken within a firms value chain can be analysed to determine whether they contribute to the value of a product or service as perceived by the customer (value-adding activities) or whether they do not enhance the value of the product (non-value adding activities). The distinction between these two forms of activities provides the basis for modern cost-management techniques such as activity analysis, activity-based management, business process engineering and value analysis. All of these techniques focus on reducing or eliminating non-value-adding activities to improve competitive advantage.

Research Methods

This paper shall include the views and perspectives of two different companiesorganizations regarding their experience of switching over to ABC and the differences between theory and practice of ABC. To widen the learning horizon of this research, one company was chosen from the service sector and another from the manufacturing sector. This methodology would allow the researcher to obtain a birds eye view of the various aspects of ABC which various companies use in order to meet their unique requirements.

Research Question

The main research question for this paper was how ABC is implemented and the challenges and benefits of adopting ABC. The answer for this question shall be sought from real-world case studies and ABC implementation problems and solutions of those companies.

Sample Selection and Data Collection

The samples used in this research are from two different industries. The first is the Finnish Fish Processing Industry and the second is the Healthcare industry. Both cases provide an overall industry-wide view of the implementation of ABC and how successful implementation of ABC can benefit the whole industry to minimize costs and enhance efficiency.

Finnish Fish Processing Industry

The Finnish fish business has traditionally been a very conservative branch. The fish traders rely on their own experience and intuition in costing. At present, fish processing and its trading have undergone many changes. Competition in the fish processing industry has been diversified and intensified. The old experiences and skills are less relevant now than they were in the past. Reliable product cost information has become an important part of a successful business. About 30,000 metric tons of fish were processed in Finland during 1993. Over half of the processed fish was filleted, one fifth was smoked, and one tenth was used in the fish preserving industry. The fish processing industry used mainly domestic Baltic herring (51 of the processed fish), rainbow trout (20) and imported raw material (17). Also, a number of minor fish species like whitefish, salmon, pike, pike-perch, perch, vendace, burbot and sprat were processed. In 1994, there were 196 fish processing andor wholesale firms in Finland. Their total sales were about one billion Finnish marks (FIM) and they employed about 1,100 persons. Over half of the firms are very small (sales under 1 million FIMyear). The sales of 25 firms exceeded 10 million FIMyear and their share of the total sales in the fish business was over 70. The sales of only two cooperating groups of companies exceeded 50 million FIMyear. The smaller processing firms focus their activities mainly on processing, and their distribution channels vary.

The diversity of the processing firms is high. Small firms often operate regionally and they process mainly manually. Many companies fillet Baltic herring by machine. There were about 40 Baltic herring filleting machines in Finland in 1994. The capacity of Baltic herring filleting machines was about 300 metric tons a day, and the effective utilization rate for the machines was about 21. The production processes in the fish preserving industry are highly automated. Nowadays smokehouses mainly use automated equipment, but much of the handling and packing is done manually. The capacity of smokehouses was about 165 metric tons a day, and the effective utilization rate of the smokehouses was about 29. Other fish species are mostly filleted manually as compared to Baltic herring although some companies have specific filleting machines for rainbow trout, cod, whitefish and perch (17 machines altogether).

Implementation of ABC in the Healthcare Industry

The second study is based on several researches on implementation of ABC in the healthcare industry. An example has been made by the researcher in light of the ABC implementation methodology studied and discussed by various researchers.

The healthcare industry can leverage ABC to enhance performance and reduce costs. This case analyzes the healthcare industry in general using the example data (see Exhibits 1-3) to demonstrate how the use of unit-level, batch-level, service-sustaining, and facility-sustaining undertakings can improve costing accuracy. This paper assumes a Radiology Department with two lines of service (1) X-rays and (2) MRI scans. We assume that the total amount invested in equipment in the Radiology Department is equally split between X-rays and MRI. Exhibit 1 supplies information on two types of overhead costs (a) directly assignable overhead costs these are equipment costs which can be traced directly to each line of service based upon machine hours (MIT used, and (b) overhead costs which are allocated to each procedure based upon the hospitals selection of a cost driver or a set of cost drivers setup costs, maintenance costs, supply processing and distribution costs, department clerical support costs, and general administrative overhead costs.

Exhibit 2 lists some basic information for each service, such as volume of service per year in units, number of runs or setups per year, material cost per unit of service, labour cost for setting up the equipment for a run, labour cost for delivering a unit of service, and machine hour usage per unit of service. Finally, Exhibit 3 details the overhead transactions workload relationships, such as that each component is processed once per run, that maintenance is a function of machine hour usage, that clerical support is a function of its labour hours worked, and that general overhead is a function of total units of service.


Real Case study

The industry-wide study used in this research is not based on one specific case or company rather it provides an overview of the ABC implementation process in two different industries and how they benefit from it. The information regarding the fish industry in Finland was obtained from the Ministry of Agriculture and Forestry (Finland) and the healthcare costs and costs breakup were dummy figures obtained after studying various healthcare costing methodology (also provided in references at the end) and these figures were thus used to illustrate the ABC implementation process in the healthcare industry. A case study which was also used indirectly for evaluating the costing procedures in the healthcare setting and was Activity based costing in healthcare a UK case study. (Delivering cost efficient healthcare) published in 2005. This case is also provided in the Appendix at the end of this paper.


Analysis and Discussion of Research Findings

The research conducted has shown that ABC can be implemented successfully in a variety of industries. An important objective in designing the cost system however is to get the greatest benefit at the lowest overall cost. The number of cost drivers depends on the desired accuracy of product costs and the complexity of the product mix. As the number of cost drivers increases, the accuracy of product costs increases. The complexity of the product mix determines whether the costs of two activities can be aggregated and traced by means of a single cost driver.

Sampling

Fish Industry

The business environments for a Finnish fish processing firm are very unstable. Since fish products are perishable, they must be quickly handled and processed. The supply of domestic raw material is uncertain, because of the seasonal and long-term variations in fish catches. The quality of raw material also varies seasonally. The price of raw material and the fisherys products vary mainly depending on the volume of fish landed. The number of suppliers (fishermen) is high and the daily purchases per supplier are often very low (only kilos of fish). The Finnish fish catches are substantially smaller than the catches in most of the other countries in Europe. The low volumes and high variations in the volume of raw material make it more risky to invest in modern technology and difficult to compete with economies of scale. The variation in cash flows increases the financial risk of the business. The raw material prices are lower or at the same level in Finland than in competing countries, but the prices for the end products are significantly lower.

The most typical accounting system for a fish trader is somewhere inside his or her head, and there may be several reasons for this. Most of the fish traders are oriented to practical work. The traders mostly believe in their own skills and experience and hence do not easily adopt any new methods or tools in evaluating performance. They do not like paperwork, and therefore many traders leave all the firms paperwork to separate consulting accounting firms. The motivations behind entrepreneurship in small firms vary. In many cases the small-scale processors are not interested in maximizing their profits, and accurate cost information does not really matter. For example, a fisherman wants to extend his fishing income by further processing his or her catches. Some are only interested in working at the archipelago. The educational level of old fish traders is low and they do not master new technologies and complicated cost systems therefore they have no interest in them. In addition, small firms cannot afford to invest in a cost accounting system or employ a clerk.

The working routines, especially in manually operating firms, are very flexible and diversified due to unpredictable purchase volumes of different fish species. The same staffs works with almost all products and activities from production processes to marketing. The owners and management also participate in the production. They have a better practical knowledge of the operating costs than the management in bigger and more centrally controlled companies. They may be doubtful whether a cost accounting system would be a reasonable investment. They might even think that a cost accounting system gives misleading figures because of their rapidly varying production processes. However, fish processing has become a more and more professionally managed business due to the changes in the business environment and the new and more educated generation of fish traders. The share of fixed and indirect costs is increasing steadily in fish processing firms, although the share of direct labour costs is still very significant. The costs of new technology, marketing, distribution and general costs are increasing as the share of processing labour costs decreases. Thus, the management of indirect costs and efficiency is becoming increasingly important.

Healthcare Industry

Reliability of the Measures

The ABC implementation in the two industries has considered the use of figures based on average pricing of the product and resources used in that industry. This is a fairly good measure of the study as most costs are industry averages and thus more representative of the underlying industry costs.

Descriptive Statistics

Fish Industry

Twenty-seven percent of the firms that buy their raw material from fishermen used computers for invoicing or accounting purposes in 1994. Another 23 planned to change over to a computerized system. The management at two Baltic herring filleting firms and three full-scale processors were interviewed to find out about their cost accounting systems. The filleting firms did not have any cost accounting system in use, because they felt that it would not be very reliable in their business environment. One company was, however, developing a cost accounting system. All three full-scale processors had implemented cost accounting systems. Their system calculates variable costs of processing in detail but either the indirect costs were not allocated to fish products or allocations were based on the products share of the total sales revenue. The accounting systems were individually well tailored to processing operations, but ABC ideas were not adopted.

Healthcare Industry

While our study above has shown that ABC can substantially change a healthcare organizations understanding of its costs, the question still may remain whether there really is a major deficiency in current hospital accounting systems. Cooper (1989) suggested a number of symptoms which are manifestations of an outdated costing system. In our survey, we also asked department managers how frequently in the past three years they or their staff had experienced nine different possible symptoms of outdated costing systems. The results show that across the nine symptoms, about 23 to 90 of the respondents thought this occurred from occasionally to constantly. Further, from about 3 to 55 of the respondents thought that particular symptoms occurred from frequently to constantly.

Case finding

Fish Processing Industry

A cost accounting system in a Finnish fish processing firm is quite a new phenomenon. Thus the appropriate systems are still under development. The existing cost systems use labour hours to trace processing costs and the overheads are allocated in some arbitrary way. The operations in fish processing are very flexible and batch sizes are small. The raw material (whole or gutted fish) is often handled or processed after supply volumes, customer demand and staffs is available. For example, 2,000 kilos of Baltic herring and rainbow trout may be smoked, 1,000 kilos of various fish species filleted and 300 kilos of fillets slightly salted, cold smoked and staked partly by the same personnel in one day. The hygienic regulations impose that raw materials must be stored in a separate cold store from the end products. End products are stored in a cold store or preserved in a freezing plant. Also, different production operations (gutting, filleting, salting, smoking) must be performed in separate rooms. There are many material handling (moving) operations from store to processing, between processing sites and back to store.

The batch sizes vary greatly, depending on the supply of fish. The cultivated rainbow trout is a basic species for processing, because of a more constant supply than that of caught fish. Rainbow trout is often processed in the same plant simultaneously with the minor fish species, but the batch sizes for rainbow trout are larger than those of minor fish species. Rainbow trout is also larger than many other fish species. Thus the volume-related cost drivers may overcast products made of rainbow trout and undercoat the products made of minor and smaller fish species. However, the flesh loss ratios for different fish species and size classes were taken into account in the existing cost system. Also, the physical size bias was avoided.

Purchase and distribution costs may be substantial for a processing firm. Raw materials and purchasing costs are often over 50 of the product costs. Some raw materials (e.g., imported frozen raw materials) are transported to the production plant, while some fish species are gathered from many fishing ports with the firms means of transport. The costs of gathering the same amount of fish from 50 fishermen are different from buying it from a single wholesaler. Also, it means that 50 more receipts must be written. Hence, the costs of exporting, wholesaling, distributing to retailers or institutional kitchens and their own retail sale is different. The allocation method overcasts rainbow trout products, because rainbow trout is an expensive fish, the batch sizes are large, and the purchasing and selling costs are low. Conversely, the costs of minor fish species will be undercoated.

The processors prefer to use labour hours as allocation bases in processing, because it is difficult to find other appropriate cost drivers for the flexible processes. An owner of a large Baltic herring filleting firm described the dynamics of the environment in the following way a cost system appropriate in the morning could be obsolete in the evening. The processors felt that the accurate tracing of indirect costs (general costs, marketing) was not a necessity. This may reflect the influence of generally accepted accounting principles which define product cost to average full manufacturing costs. Also, the accurate allocation would have been very difficult. The difficulty of finding practical solutions for allocations may also be due to the unawareness of alternative ways that, for example, ABC offers to attack the allocation problem. Cost drivers such as the number of batches or transactions may not have been considered at all. The processors were also aware that the share of fixed and indirect costs had increased and accurate product costs were needed in the highly competitive markets.

There are very few studies about the profitability of fish processing in Finland. These studies indicate that major improvements and cost reduction can be achieved in processing activities by measuring the performance and costs in fish processing firms. It has been found that the costs of manually filleting whitefish could be remarkably reduced by changing the work flow from individual work to serial work. In a case study, the profit of processing whitefish increased 170 when a firm started to use the fish meat from the filleting leftovers. A general observation was that very few processors knew their actual costs. In particular, the new firms were optimistic about the profitability of their business. They did not understand how much the indirect or fixed costs and waste (flesh loss in processing) affected the overall profits and product costs. The characteristic of this branch is that many new companies are grounded and closed down yearly. This may be evidence that many beginners were optimistic about the profitability of fish processing. Another reason may be that many new processors receive financial support to start their firms. Afterwards, they have difficulty holding on to a profitable business after the support money is consumed.

The fish processors are familiar with most of the earlier mentioned methods of improvements (e.g., activity-based cost reduction). The processing plant layout affects the functionality and the effectiveness of the processing activities. The processing sites should be located so that the related operations are close to each other and the operations can be done in a continuous flow. In fish processing where various manual operations are performed simultaneously and the batch sizes are small, the plant layout must be carefully planned to reduce costs. The new hygienic regulations set limitations to functional rationality. Some pre-handling activities (gutting, scaling, roe keeping) that otherwise should be done in separate rooms could be transferred to fish suppliers. It could also improve the quality of fishery products.

The sharing of activities may cut down costs in many operations of fish processing. Many companies have grounded product families. Therefore, identical packages (mainly vacuum packages) and packing methods can be used for several product variations. Products in a similar package associate the taste and quality to a certain company. The better use of fish meat and reducing waste in fish processing are very important. The animal fodder market is vital for firms that fillet Baltic herring. The flesh loss ratio (the share of filleting leftovers) for Baltic herring is about 55. The filleting leftovers are deep-frozen and sold to firms that produce animal fodder. Furthermore, the fish meat from leftovers of other fish species can be removed and further processed to ready meals. A number of operations have been improved in the fish processing industry even without any cost accounting. However, a cost accounting system that supplies information for improving activities encourages continuous improvements and provides incontrovertible facts concerning the present performance and the success of improvement activities.

The details of an activity-based analysis to fish filleting operation are illustrated in Table 1. A filleting operation can be split into ten micro activities four separate cutting operations, washing, quality inspection and two loading and two moving activities. The moving activities are batch-level activities and the other unit-level activities. The cost driver for the moving activity is the distance between filleting site and stores. The actual cost drivers for other micro activities are the number of fish taken to production or the number of fillets produced. These cost drivers can easily be calculated in proportion to kilos of fish taken to production, if the flesh loss ratios are known. All the unit level micro activities can then be aggregated to a macro activity, as well as both batch-level moving operations to another macro activity. The cost of each macro activity can be assigned to products using a single activity driver (e.g., cost per kilo of fish taken to production and cost per moving).

Table  SEQ Table  ARABIC 1 Micro and Macro Activities, Cost Drivers and Performance.

Micro activity-level performance measures call attention to operational improvements. The cost driver for moving activity points out the possibility of reducing moving costs by reorganizing the plant layout. The important performance measure following filleting efficiency is the time consumed by filleting activities. Flesh loss ratio is an especially important measure in a filleting operation and the number of defects may be a good performance measure for quality inspection. The working efficiencies and flesh loss ratios may be different for different persons. The flesh loss varies with fish species, size of fish and season. The data on the optimal output ratios and variations can be fed into the accounting system. The best practices form good targets with which the actual performance can be compared. The above-presented ideas are already partly in use in the existing systems.

Healthcare Industry

Once an activity based cost system is in place, it can provide the basis for benefits beyond just the costing of services and related pricing and product mix decisions. Healthcare organizations also can use the information provided by an activity based costing system to improve organizational profitability. Turney points out that the real key to success is putting ABC information to work is to identify appropriate strategies, improve product design and remove waste from operating activities.

Exhibit 4 shows the details of the costs assigned to the X-Rays and MRI scans using a traditional costing approach, with all of the 675,350 of overhead assigned to the two services based upon direct labour costs. Exhibit 4 illustrates how the traditional costing approach makes the allocation of costs to each X-Ray and MRI scan. The figure shows, in the middle of the diagram, the cost per unit of service (an X-Ray or an MRI scan) as the object to which the hospital assigns the costs. As Exhibit 4 shows, this traditional allocation of overhead assigns all overhead costs to the services based on their use of one volume based measure - direct labour Pounds. The total cost per X-Ray is 21.00 and the total cost per MRI scan is 160.05.

Exhibit 4Allocation Based on a Traditional Costing ApproachX-RayMRI ScanRaw Materials1 film  1010.00 2 Components  2550 Direct Labour(20)(0.1 hourunit)2(20)(1 hourunit)20Overhead (based on Direct labour Cost)990.05Total cost per unit21.00 160.05Overhead RateTotal Overhead costTotal Direct Labour CostTotal Overhead Cost  675,350 (see Exhibit 2)Total Direct Labour Cost  150,000 (from Exhibit 3)for X-Ray (20)(0.1 hrunit)(25,000 units)50,000 for MRI Scan (20)(1 hrunit)(5,000 units)100,000Total150,000 Overhead Rate  675,350150,000  4.5023 per Direct Labour Pound

These findings strongly suggest that there are limitations to the hospital costing systems currently used and that there is a need to seriously consider installing ABC systems in hospitals

Limitation

The approach advocated in Cooper and Kaplan (1992) overcomes the limitations in the Simple ABC Approach by interpreting the budgeted operating expenses of 280,000 as supplying a capability or capacity to perform inspections. With this interpretation, an additional piece of information is required to calculate the cost driver rate for the inspection activity, namely, how much capacity is supplied for this commitment of resources. Assume that contracting to supply 280,000 of resources for inspection provides a practical capacity to perform 5,000 inspections in the period. This assumption leads to a cost driver rate calculation of
Cost per Inspection Capacity Activity Volume 5,000

In the Capacity-Based ABC approach (referred to as the Strategic ABC Approach by Yang and Wu (1993)), the cost driver rate is based on the capacity provided by organizational spending, and is not influenced by actual or anticipated levels of actual resource usage. Since, at the anticipated activity level of 4,000 inspections, not all of the capacity provided will be used productively, a cost of unused capacity is anticipated in the budgeting process

Budgeted cost of unused capacity

     (Practical - Budgeted Capacity)  56

     (5,000 - 4,000)  56 56,000.

Given the actual expenses and use of the inspection activity, reconciling the inspection expense charged to products with the amount recorded in the periods financial statements is now

Inspection

Expense Charged to Products

3,500  56        196,000

Budgeted Unused Capacity Cost

 1,000   56          56,000 U

Capacity Utilization Variance

(4,000- 3,500)   56          28,000 U

Spending Variance (Actual - Budgeted Expenses)

Total Actual Expenses 250,000

This capacity-based calculation enables the 84,000 of unused capacity (56,000 expected, 28,000 unexpected) to be highlighted for management attention. It signals the opportunity for actions such as reducing the supply of this resource or soliciting additional business that could be accommodated within existing resource supply.

The capacity-based calculation continues to assume that all of the expenses associated with supplying resources to perform the inspection activity are incurred independently of the actual demand for this activity during the period. This situation arises when the physical resources for the activity have already been acquired (such as the inspection equipment) and the people performing inspections have an implicit or explicit contract with the organization to continue to come to work and be paid whether or not work is available for them to perform. Also, no alternative activity exists that could productively use these resources when they are not actually performing inspections, their intended activity. Thus, any deviation between actual and budgeted spending is attributed to timing differences or unexpected spending rather than to variations in activity levels.

Summary of Study

A number of writers have suggested that activity based costing may be beneficial to hospitals. We have collected survey data on hospitals costs hierarchies, and used these findings to illustrate the extent to which ABC information may be used to more appropriately cost various hospital services as the basis for better product mix, pricing, and cost control, as well as strategic decisions. Our study also has found considerable evidence of the symptoms of outdated costs systems. This suggests that benefits from installing better cost systems are real, and not the artefact of academic imaginings or artificial numerical examples.

Summary of Literature Review

An activity-based approach to job costing and control is described in this paper. Its basis is the reporting of costs against tasks in the project WBS, each of which is represented by a unique code, composed of an activity code paired with a cost code. The activity-based methodology to job costing and control provides a unpretentious yet operative method of linking the estimating, scheduling, and accounting functions with the job costing function. With the data acquisition and job costing reports described in this paper, a closed loop for site data acquisition and cost control is formed. Field data are collected and used to assess project performance, which is compared to planned performance, and provided as feedback to site and management personnel.

Computerized data acquisition and cost control, operating from a central database, are the only solution for efficient project control. The activity-based approach to job costing and the corresponding reports described in this paper can be easily converted into an automated data acquisition and job costing system. Electronic versions of the field data acquisition reports can be developed to provide single-source data entry. Hand-held computers for field data collection may prove to be a viable option. A central database would receive field data on a daily basis, from which up-to-date job costing reports can be automatically generated. Multi-user access and data synchronization are essential to enable field data to be incorporated and used to immediately update job costing reports, and to enable these reports to be viewed instantaneously in the office and on site. The data acquisition and job costing system can be linked to the estimating, scheduling, and accounting systems via the central database and a common inputoutput file format. Common data can then be shared and used for progress tracking, billing, payments, and preparation of future bids.

Summary of Findings

The problems and solutions described in this paper are reflective of the state of the practice for the healthcare and fish industry.. Limitations posed by management resources, short project time frames, and costing difficulties of fish processing and healthcare costs make this ABC implementation a challenge. This paper has attempted to provide some practical solutions to this problem. Activity-based costing (ABC) systems report accurate and timely cost information in a business environment, where competition is high and the company has a diverse product mix. In addition, the information ABC supplies can be used for continuous improvement of the business.

Companies adopting activity-based costing as a management and decision-making tool face certain drawbacks. Activity-based costing relies heavily on the assumption of proportional cost structures and ignores resource constraints. These problems limit the power of ABC as a management decision tool. Both problems can, however, be solved through an integration of the activity-based costing with the Theory of Constraints and the application of the method of mixed-integer programming. Additionally, the technique provides a solution to the short-term focus of the TOC and the adverse consequences of it for strategic decision-making.

In this paper, we discussed and evaluated the alternative views which have been presented in major journal articles and textbooks, concerning how ABC implementation causes a paradigm shift in costing and how ABC is used to enhance productivity, reduce wastages and enhance output. ABC has proven to be a very vital tool for companies functioning in an array of industries and of various sizes. This paper has discussed the implementation of ABC at the Finnish Fish industry and the healthcare industry in general.

Recommendations

The management of the hospital then needs to implement a strategy of continuous improvement in the processes (i.e., an ongoing search for waste in operating activities and the elimination of this waste), at all levels of the cost hierarchy, for delivering these services. Changing a process to reduce costs involves modifying or eliminating it so that fewer resources are consumed. Turney (1991) proposed four ways in which continuous improvement efforts can reduce costs

1. Activity reduction reducing the time or effort required to perform the activity.

2. Activity elimination eliminating the activity entirely.

3. Activity selection selecting the low-cost alternative from a set of alternatives.

4. Activity sharing making changes which permit the sharing of activities with other services to yield economies of scale.

In contrast, conventional approaches to cost cutting, which are based on traditional costing systems, do not identify the costs drivers (i.e., the activities) which cause the costs. Thus, these approaches do not direct the healthcare managers attention to where the activity and cost savings may be found. Instead, they tend to favour comprehensive solutions which may work in the short run but frequently fail in the extended run because assets (often staff) are disregarded without respect to the fundamental work which still needs to be performed.

In order to effectively pursue continuous improvement programs and manage activities and the related resources (and their related costs) consumed by these activities, management must have better cost information than has been provided in the past by conventional cost systems. This points to the use of Activity Based Costing as an important tool in helping to identify which activities (and their related costs) to reduce.

Future research in the area of ABC cost system design can benefit from empirical documentation of diverse activities in different industries. Additionally, field studies providing examples of operational constraints to be incorporated in cost systems can considerably enrich the ABC and TOC literature and enable its implementation according to the requirements of both manufacturing and service industries.